The Association of Marketing and Communication Professionals (AMCP) has given the Association for Accessible Medicines (AAM) Platinum and Gold awards for recent marketing campaigns. The Hermes Creative Awards, administered and judged by AMCP, recognizes creative excellence in traditional and emerging media.
“We are honored to receive Hermes awards,” says AAM Director of Marketing Erica Klinger. “The winning campaigns drove awareness about the ways that generic drugs are saving patients—and the U.S. health care system—money and keeping medicines within reach.”
AAM’s Rebranding Campaign, “Keeping Medicines Within Reach,” earned Platinum awards in three categories—Marketing Campaign, Rebranding and Video. When the Generic Pharmaceutical Association became the Association for Accessible Medicines in February 2017, it launched a patient-centered multi-channel campaign to reach industry leaders, policymakers and health care professionals.
AAM won a Gold award in the Facebook Engagement Category for its state advocacy campaigns. Social media engagement is a cornerstone of AAM’s work in state capitals, where legislation has been considered that could potentially impact patients.
AMCP is an international organization consisting of several thousand creative professionals.