The Association for Accessible Medicine’s (AAM) rebrand has been recognized by the American Society of Association Executives (ASAE), which has awarded AAM an ASAE 2018 Gold Circle Award in the category of Website/App for its website redesign and a 2018 Merit Award in the category of Rebranding Campaign.
In February 2017 AAM unveiled its new transformational name: Association for Accessible Medicines through a campaign titled “Keeping Medicines Within Reach.”
Campaign assets told the story – through the voice of actual patients – of the importance of generic medicines in meeting health care challenges faced by individuals, families and the nation. Advertisements were targeted to key policymakers, patient advocacy groups and influencers in Washington. In addition to the series of patient stories, AAM told the narrative of its industry through compelling data-driven videos underscoring the role that generics play in keeping drug prices down.
Amplifying the industry’s voice, enhancing its influence and reclaiming the narrative that generic drugs drive savings are all necessary to position the association to realize its mission of ensuring more generic and biosimilar medicines are more accessible to more people who need them.
The rebrand was not a superficial new coat of paint. It was a substantial reimagining of the entire association from top to bottom to enhance its share of voice and build its capacity. Both the rebranding effort and the website have been key tools to kickstart our advocacy and advance our policy objectives and engage our key stakeholders.
We are proud of the recognition from ASAE. We thank our creative partners, Cat Eye Productions, Blue Water and Dirt Media.